May we explain a little about
One to One Marketing using variable data...?
One to One Marketing is highly
personalised One to One marketing is the term used for highly
relevant and personalised direct marketing communications. This
type of marketing utilises all of the information you have about
your customers and prospects to produce mailings which specifically
appeal to each person.
At Centreprint Print & Mail we have invested
heavily in equipment and software to drive our new fully variable
full colour mail production facility. This facility can be used
to produce:
Variable data postcards/mailing
cards.
Variable data sales letters
Variable data leaflets
Variable data envelopes
What can change on each item?
Name and address The name, address, mailing codes etc. will be
different for every record printed. These can be printed in colour,
reversed out of a colour or even reversed out of an image.
Variable text throughout You can have variable text. For one set of your
customers, you can have one paragraph, for another set, a different
paragraph.
Text Colour Text colour can be varied dependant on the variables
in your data.
Photographs and Graphics The images can vary between each individual mailing.
The Signature Signatures on letters can vary. In fact, they
can be different on each letter, or vary according to the gender
of the recipient. It is up to you!
