Targeted Business Promotion

Busines Promotion – How to make your business stand out from the crowd with direct mail An article on the merits of using TARGETED BUSINESS PROMOTION, using a combination of advertising in one way or another, leaflet distribution and (most successful of all, for many) direct mail. We all have to buy our customers, one way or another, so which way is the best value? Increasing business Whatever business you are in, you will usually be looking to increase the amount of customers or clients that you have, by business promotion and branding. Most people in business find it fairly easy to actually supply or produce the product or service that they are offering, but many find it quite difficult to get enough people to buy it. This is where branding and promotion come into play. Business does not come from nowhere – you have to go and get it. Business promotion The obvious answer then, is to promote your business. To get your products or services in front of potential customers and to persuade them to buy. Whether you are a multi million corporation or a one man shoe repairer, your difficulty remains the same. How to get extra business without spending more actually getting the business than you will earn from it. All businesses have to buy their custom, in one way or another. Coca-Cola do it by spending millions on brand promotion. W H Smith do it by being in the right place – the High Street or shopping centre. B & Q spend millions on national newspaper and television advertising. Currys, Argos, Homebase, Morrisons and...

Using printed noted pads for business promotion and as conference pads

Printed note pads and printed conference pads Printed note pads and printed conference pads are a universally popular way to promote almost any business. They are inexpensive, easy to order and highly cost effective. The pads are always welcomed and will carry your message and contact details over a considerable period of time. Printed note pads are also commonly used as conference pads – given away to delegates to use at the conference and afterwards. Order inexpensive pads online The recent massive increases in the cost of newspaper, magazine, radio and television advertising means that more and more companies are looking for an efficient way of subliminally keeping their message in front of prospects and customers, without huge expense. Combined with direct mail, printed note pads are an inexpensive and efficient sales tool, as well as being seen as a reward for loyalty by existing customers. As well as small and medium sized pads, A3 desk pads are available with a calendar strip running along the bottom. These pads are glued along the bottom edge to minimise curling and provide an excellent surface for note-taking and doodling, both of which are keeping the message and contact details in front of the user at all times. A novel addition to the printed pad idea is the printed mouse mat pad. This clever pad looks like a conventional mouse mat, with rounded corners, yet has 50 tear-off sheets, so may be used for note taking as well. Consider the following: Everyone likes a free gift – however small. Your gift will NEVER be thrown away, just slowly used up. Pads are...

Advice on Offering Something for Nothing in Business

Something for nothing? – Really? It is important to make your prospects really want to deal with you and send in their order or reply card quickly. Your mailing should therefore be as irresistable as possible. If your sales letter does not excite you, it will not excite your prospect either. One of the easiest ways to excite your prospect and to grab their attention is to offer something for nothing. The word FREE is extremely powerful and cannot really be overdone in direct mail. We all like something for nothing don’t we? Offering something for nothing is appreciated Offering a free gift with the customer’s order is a well-tried and successful route to success. The gift should be worth having, yet may actually cost you very little. Printed note pads are a case in point – from only 18p each they are affordable, yet always welcome. It could also be an extra supply of what they are already ordering, “Two months supply of tablets for the price of one”. Or it could even be something that you or your supplier may wish to get rid of, like a book that has not sold very well or a booklet on an interesting and relevent topic. It could be a free sample of a different product, which is sent with an order form for a larger quantity, thus generating an extra sale. This is called cross-selling. If you spend a lot of money with an existing supplier, try to get them to supply you the free gift for nothing. This is what the supermarkets do. (No, it’s not the shop...
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