Data Cleaning, Mailsort and MPS suppression for
direct mail
The success of your mailing stands or falls on
its results. Your cost per order or cost per enquiry can be greatly
affected by innacurate or poorly cleaned data.
Our professional data cleaning
team can remove innacurate names and addresses from your data, add
the correct details from the Royal Mail Postal Address file (PAF)
and ensure that the proportion of "gone-aways" is kept
to a minimum.
We can correct mis-spellings,
mis-typing, add missing address elements and correct out of date
post codes.
Data
Cleaning, Mailsort and MPS suppression by professionals
We also remove duplicates and check your data agains the latest
Mailing Preference Service (MPS) file. Let us say that you already
have a database of 20,000 customers and acquire a further 5000 names
from another source. It is very likely that some of your customers
will also be on the second list It
is therefore essential that duplicates in this list are removed
before any mailing. Quite apart from the extra postage, printing
and mailing cost of despatching two or more identical items to the
same address, the (often irrational) anger or irritation at receiving
multiple mailings can easily lose you a customer, (or potential
customer) - for life.
Please contact
us now to discuss cleaning and de-duplicating your data.
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