Data Cleaning, Mailsort and MPS suppression for direct mail

The success of your mailing stands or falls on its results. Your cost per order or cost per enquiry can be greatly affected by innacurate or poorly cleaned data.

Our professional data cleaning team can remove innacurate names and addresses from your data, add the correct details from the Royal Mail Postal Address file (PAF) and ensure that the proportion of "gone-aways" is kept to a minimum. We can correct mis-spellings, mis-typing, add missing address elements and correct out of date post codes.

Data Cleaning, Mailsort and MPS suppression by professionals
We also remove duplicates and check your data agains the latest Mailing Preference Service (MPS) file. Let us say that you already have a database of 20,000 customers and acquire a further 5000 names from another source. It is very likely that some of your customers will also be on the second list It is therefore essential that duplicates in this list are removed before any mailing. Quite apart from the extra postage, printing and mailing cost of despatching two or more identical items to the same address, the (often irrational) anger or irritation at receiving multiple mailings can easily lose you a customer, (or potential customer) - for life.

Please contact us now to discuss cleaning and de-duplicating your data.