Case history number three: Business promotion

Brian runs a highly successful health club in the south of England. Although already very successful, there is a high turnover of members in health and fitness clubs, so new clients are constantly needed. Brian decided that he needed a steady flow of new members and...

Case history number two: Targeted business promotion

This case involves a successful loan company. They had been trading for many years and were doing well, but the MD of the company had always felt that he could be doing better. He advertised in the daily papers and his staff manned the phones until 9 pm, seven days a...

Case history number one: Targeted business promotion

Ian bought a very expensive lease from his local brewery and became the proud landlord of a village pub. Although the pub had been there for many years, trade was rather poor as the previous landlord had not bothered to serve any food and had relied on the wet sales...
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