Advice on using Royal Mail Bulk Mail services for maximum postage discounts

Royal Mail Advertising Mail and Business Mail Low Sort and High Sort services. There are some excellent postal discounts that can be achieved by using Royal Mail Bulk Mail (Mailsort) services. To achieve sizeable postal discounts, CPM pre-sort mail before presenting to Royal Mail. There are two levels of sortation, known as Low sort and High sort. Mailings sorted to Low Sort level are sorted into 88 selection areas. High Sort mailings are sorted into 1525 selection areas. Sophisticated software is necessary to assign a selection area to each record in your database. This software also produces the computer planning report and list of selection areas (line listing) as required by Royal Mail. Letters for each selection area are all placed into the same bag or tray for distribution to the correct delivery office. Your mailing house can mail via your own bulk mail account if you have one or will mail via their own account. Payment for postage is usually required prior to despatch as postage costs are passed on at cost. Choosing the correct Royal Mail Bulk Mail (Mailsort) service There are two main categories of mail service as follows: Advertising Mail is used for mailings which promote a product or service. Business mail is used for other types of communication such as change of address notifications, invoices, statements etc. There are several different services available within each of these categories as follows: Low Sort OCR – A machine readable service, prepared to stringent Royal Mail guidelines so that it can be read by Royal Mail’s sorting machines. (Available for letters up to 100g and large letters...

What is Mailsort?

So What is Mailsort? Royal Mail Mailsort (often now called Low Sort or High Sort) is a discount postal service offered by Royal Mail on bulk mailings. Centreprint Print & Mail take your mailing name and address data and sort it carefully into Royal Mail selection areas. This means that when we pack your letters, we Mailsort the letters into these areas and put each delivery area into separate mail bags or trays. This saves Royal Mail a lot of work, as the mail is pre-sorted for them, ready for local delivery. In return, Royal Mail give us up to 40% discount on the postage cost. Mailsort reduces postage costs by 40% or more and is a vital part of making your mailing a success. Do I get all the Royal Mail Mailsort discount? Yes. Centreprint pass on ALL the discount that Royal Mail offer on your Mailsort postage. We also offer FREE direct mail planning, including a full and complete explanation of “What is Mailsort”. The cost of Direct mail services can be minimised with careful planning. It is well worthing asking “What is Mailsort“ as our advice is FREE. Planning your next mailing is very important as Centreprint not only answer the “What is Mailsort” question, but also offer advice on the whole project. From design and print, envelope supply through to direct mail fulfilment – we will handle the whole project – quickly and efficiently. For help and advice on your mailing project please call 01902 402693 or fill in our enquiry form. Some planning now could save you a lot of...

Targeted Business Promotion

Busines Promotion – How to make your business stand out from the crowd with direct mail An article on the merits of using TARGETED BUSINESS PROMOTION, using a combination of advertising in one way or another, leaflet distribution and (most successful of all, for many) direct mail. We all have to buy our customers, one way or another, so which way is the best value? Increasing business Whatever business you are in, you will usually be looking to increase the amount of customers or clients that you have, by business promotion and branding. Most people in business find it fairly easy to actually supply or produce the product or service that they are offering, but many find it quite difficult to get enough people to buy it. This is where branding and promotion come into play. Business does not come from nowhere – you have to go and get it. Business promotion The obvious answer then, is to promote your business. To get your products or services in front of potential customers and to persuade them to buy. Whether you are a multi million corporation or a one man shoe repairer, your difficulty remains the same. How to get extra business without spending more actually getting the business than you will earn from it. All businesses have to buy their custom, in one way or another. Coca-Cola do it by spending millions on brand promotion. W H Smith do it by being in the right place – the High Street or shopping centre. B & Q spend millions on national newspaper and television advertising. Currys, Argos, Homebase, Morrisons and...

Direct Mail Advice Guide

Direct Mail Advice Guide – An introduction to the basics Direct mail is a form of advertising which, when done correctly, is a highly cost effective way of gaining new business or servicing the customers that you already have. This direct mail advice guide explains the basics of direct mail. Direct mail has many applications. Use it as a selling tool, to find and convert sales prospects, to distribute price lists, samples or newsletters and to encourage repeat business from existing customers. It is easy to measure the effectiveness of direct mail and many very highly successful businesses have been built upon it. At its best, direct mail is a highly targeted mailing piece, posted only to the correct address of people who are receptive to buying your product or service. If however, your offer is sent to the wrong group of people, or to an incomplete or incorrect address, it is then just junk mail. A waste of your time and advertising budget. The best direct mail should be welcomed by the recipient. What is junk mail? An example of junk mail would be if a company sent a nicely produced, glossy leaflet on their range of UPVC conservatories – to someone who lives in a multi-story flat! Your mailing is only as good as the address that it is sent to, so make sure that you use a good mailing list. If you send a fishing tackle brochure to a keen fisherman, he will be delighted to receive it. If you send the same brochure to a fishing enthusiast, it will go straight in the bin. Identify...

Using printed noted pads for business promotion and as conference pads

Printed note pads and printed conference pads Printed note pads and printed conference pads are a universally popular way to promote almost any business. They are inexpensive, easy to order and highly cost effective. The pads are always welcomed and will carry your message and contact details over a considerable period of time. Printed note pads are also commonly used as conference pads – given away to delegates to use at the conference and afterwards. Order inexpensive pads online The recent massive increases in the cost of newspaper, magazine, radio and television advertising means that more and more companies are looking for an efficient way of subliminally keeping their message in front of prospects and customers, without huge expense. Combined with direct mail, printed note pads are an inexpensive and efficient sales tool, as well as being seen as a reward for loyalty by existing customers. As well as small and medium sized pads, A3 desk pads are available with a calendar strip running along the bottom. These pads are glued along the bottom edge to minimise curling and provide an excellent surface for note-taking and doodling, both of which are keeping the message and contact details in front of the user at all times. A novel addition to the printed pad idea is the printed mouse mat pad. This clever pad looks like a conventional mouse mat, with rounded corners, yet has 50 tear-off sheets, so may be used for note taking as well. Consider the following: Everyone likes a free gift – however small. Your gift will NEVER be thrown away, just slowly used up. Pads are...

Writing a Successful Direct Mail Sales Letter

Useful advice on writing a powerful and successful direct mail sales letter Your successful direct mail sales letter is your salesman (or saleswoman). Just as you would not send a scruffy and badly informed sales person to see a valuable prospect, make sure that your direct mail sales letter presents an image that you would be proud of. The following direct mail advice can help make your mailing a success. Please remember that a successful direct mail sales letter is (or should appear to be) a very personal item. Although you may well be very aware that you are sending many thousands of letters, the recipient should feel that you have written just to them. Every mailer or letter should be personalised as much as possible, with their name and perhaps job title. Remember, a letter, or at least an envelope, that is not personalised is just a leaflet. Everything about your letter should make them feel that you are interested just in them. Ideally, you should appear to care about them, about their wishes, their likes and dislikes and their value to your company. Write a short and to the point letter. You have to gain your prospect’s attention immediately. Don’t waffle and ramble on about your company and how much you love it. Use a headline stating the facts that apply to your propect and what is in it for them. They really don’t care about you! Put your best offer first – in the headline. Use the word “You”. Try not to use “we”, “our” or “us”. Remember, they only care about themselves, not you or...
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